CRM Software for Marketing Executives

As a marketing executive, Danielle shoulders the leadership role in developing and driving corporate marketing strategy. Using various communication channels, her staff creates programs for meeting the company’s plan to drive revenue and increase market and mind share.  Danielle’s team is brimming with talent and enthusiasm, but the execution gets bogged down when managing multiple programs across several channels and solutions.

Successfully aligned programs that generate viable sales opportunities rely on a well-maintained and easily-segmented database—which is just about every marketer’s dream, including Danielle. Consistency in compiling information about prospects or customers is crucial to Danielle’s ability to create individualized messaging, offers and cross- and up-sell opportunities. Capturing each contact point, whether it occurs in sales, marketing, service or support, gives Danielle the most complete, holistic view for her team to effectively manage programs.

Danielle’s marketing team needs to be able to easily manage multiple marketing activities within multiple programs, using multiple themes or offers, which can then be executed across multiple channels. This can be time consuming, especially considering the fact that she has a limited team and budget. What’s more, it is difficult for Danielle to understand the value of her programs—leaving her with limited qualitative information to justify spend. Danielle is stuck with the cumbersome process of pulling data from multiple sources to get a picture of the success of her programs, and then, weeks behind schedule, adjusting programs as required.

For Danielle, generating e-mail communications, creating landing pages, automating e-mail responses, and running queries to generate segmented lists has always required a major IT request that significantly slows down program management. If she and her staff could “own” these processes without involving IT, the strain on internal resources would be substantially reduced, and new programs could be initiated more quickly. 

Danielle needs a seamlessly-integrated marketing solution that makes information accessible and visible throughout her organization. She wants collaboration among departments and a better understanding of group's needs. She knows that if she outsources or uses a disparate point marketing solution, it could fracture her organization. What she needs is a solution that can be easily integrated into her organization’s infrastructure and bring to life the data she needs to create a more personal, proactive and productive customer experience.

What Danielle needs is Consona Campaign Capture and Portrait Campaign Manager—CRM software solutions built to deliver real value to the marketing executive.